On Monday, the Lotus F1 team conducted a filming day with the E23 Hybrid and an array of other cars at Brands Hatch that was attended by many fans of the sport.
Romain Grosjean, Pastor Maldonado and reserve driver Jolyon Palmer, the reigning GP2 champion, all took turns at driving the E23 throughout the day.
The team also rolled out the Lotus 72E, which won eight races between 1973 and 1974 in the hands of Emerson Fittipaldi and Ronnie Peterson and a number of Lotus road cars from previous years.
The iconic Kent circuit has not hosted a Formula One race since Nigel Mansell won the 1986 British Grand Prix and fans were able to attend the event free of charge, where they could see the cars and drivers up close and personal when the pit lane opened at lunch.
This fantastic event offered fans a rare opportunity to see modern F1 cars on a track associated with the sport’s history.
F1 regulations state teams can complete two promotional events on track during the course of the year, with each limited to 100km.
As we know, The Lotus Twitter account is one of the most active and engaging in the sport and the team wasted no opportunity broadcasting the event to its followers which was fantastic to see and F1 needs to be embracing opportunities like this rather than dismissing them.
Because it is clear for all to see that the event on Monday with the Lotus F1 Team was successful and will always be remembered by the vast amount of fans who attended and will be an experience that they never will forget and should be offered to every fan of the sport as regularly as possible.