It was announced yesterday that the McLaren-Honda Formula One Team has entered into a long-term global partnership with Chandon.
The deal will see the sparkling wine replace whiskey brand Johnnie walker as the sponsor on the cockpit of the team’s F1 cars.
Alcoholic beverages company Diageo, which owns the Johnnie Walker brand, also controls a 34 per cent stake in the LVMH group – of which Chandon is a part.
In a statement to the media, Christophe Navarre, the chairman and chief executive of Moët Hennessy is happy to announce the partnership with the McLaren team and believe that their partnership will prove beneficial to both parties. Navarre stated the following:-
‘The McLaren Honda Formula One Team’s story is characterised by human endeavour, filled with heroic champions who have stood on sport’s global stage. This is a team that seizes the moment and remains open to new challenges.
‘Chandon couldn’t be happier to partner with the McLaren Honda Formula One Team. This is a rich new occasion to bring our fans together around the world, and to enjoy the depth of this connection.’
In his own statement to the media yesterday, Ron Dennis, the McLaren Technology Group chairman and chief executive, said the following on the partnership as follows:-
‘It is extremely exciting that Moët Hennessy has chosen to join with the McLaren Honda team through Chandon to form a unique, long-term partnership.
‘The fit between Chandon and McLaren Honda is a natural one with both sharing a passion to innovate in whatever we do, combined with a unique style and approach. It is a great privilege for everyone at McLaren Honda to partner with Chandon, one of the iconic brands in the prestigious Moët Hennessy portfolio.’