Ferrari launch social media campaign to launch 2016 car

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It was announced today that the Ferrari team has given its fans a chance to be a part of the online launch of its 2016 challenger next month.

Today saw the team launch their social media campaign titled #ReadySetRed aimed at giving fans points for engaging the most with the hashtag on Facebook, Twitter and Instagram. The top 10 fans will then be given the opportunity to participate in the launch of Ferrari’s latest challenger, currently codenamed 667.

Though details are limited the campaign website promises the ten fans “a major role” in the live streaming launch. The competition closes on the 7th February, giving Ferrari two weeks to launch the car before the beginning of winter testing in Barcelona on the 22nd February.

Ferrari’s 2015 car, the SF15-T, took three victories through Sebastian Vettel and finished the year as the closest challenger to double world champions Mercedes. President Sergio Marchionne has already underlined his desire to see Ferrari be the “team to beat” at the 2016 opener in Australia on March 20.

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