The Sauber F1 Team have announced this morning that IFS will be a Principal Partner for the 2016 season.
IFS is a global enterprise applications company and has built a reputation for providing companies around the world with software that enables them to effectively manage their operations, identify trends and opportunities so that they can be agile and capitalise on change. With over a million users in its target markets (including the automotive sector), IFS is recognised by independent analysts as an industry leader for its enterprise resource planning (ERP), enterprise asset management (EAM) and enterprise service management (ESM) solutions.
The IFS branding will appear on the rear wing end plates as well as on the top of the monocoque on both Sauber C35, on the drivers’ overalls and helmets of Marcus Ericsson and Felipe Nasr, as well as on the teamwear. During the first winter test in Barcelona the logos will be visible on the Sauber C34-Ferrari in the 2016 livery.
In a statement to the media this morning, Monisha Kaltenborn, Team Principal of the Sauber F1 Team said the following about IFS joining the team as a sponsor:-
‘We are very pleased to welcome IFS as a Principal Partner of the Sauber F1 Team. In this demanding time for Formula One, it is of utmost importance to have strong partners on board. Together with IFS, we are laying an important foundation for the upcoming season as well as for future projects.
‘This collaboration proves that both companies share similar values as regards to performance, high tech and high quality standards which are fundamental for a fruitful partnership. We look forward to working with IFS and have the objective to establish a long and successful collaboration.’
In his own statement to the media this morning Mark Boulton, Chief Marketing Officer at IFS added the following about the new partnership as follows:-
‘This new partnership between IFS and the Sauber F1 Team is based on strong foundations, as both companies are commited to innovation, focused on design and treasure the power of effective teamwork. It’s these qualities that led to the successful launch of IFS Applications 9 and they are lived by our employees and partners every day as we continue to empower our growing global customer base with IFS’s leading software and solutions. We are proud to be collaborating with the Sauber F1 Team for what promises to be an exciting season.’